We are beyond proud to share that Archtop Fiber has been named winner of Cablefax’s 2024 FAXIES Awards for excellence in public relations and marketing! Archtop is this year’s Winner for Shoestring Marketing.
Setting the standard for excellence in all aspects of PR and marketing, the FAXIES award recognizes our marketing team’s outstanding achievements in effective marketing and community outreach on a modest budget, all while we prioritize investment in our communities. Our extensive outreach efforts throughout the Hudson Valley over the past year have allowed us to amplify the Archtop mission, connect with our neighbors and build relationships through meaningful conversations.
We kept our strategy simple and fun with Fiber Friday Coffee Pop-Ups featuring free coffee outfitted with #hotAF branding and Fiber Franks events at Dallas Hot Wieners in Kingston. Our team continued its grassroots strategy with seasonal activities, including trunk-or-treats and National Cookie Day. All in all, the efforts generated more than 1,000 leads with no costs paid for advertising.
“This award celebrates the commitment of our team and underscores our dedication to building true connections and empowering day-to-day life through technology. Winning the Shoestring Marketing category fills me with pride as it highlights our passion for investing in the communities we serve rather than big-budget advertising,” Diane Quennoz, Chief Customer Officer of Archtop Fiber. “It’s not about fancy campaigns. It’s about keeping it real, spending quality time with our friends and neighbors and engaging in genuine conversations over a delicious cup of coffee.”
A heartfelt shoutout goes to Matt Gillis, Archtop’s dedicated Community Development Manager, who has been actively engaged in our communities over the past year. Matt has played a pivotal role in our community outreach, forging powerful connections with our neighbors and spreading enthusiasm and excitement for Archtop every step of the way!
Archtop and other winners will be formally honored during the 2024 FAXIES Awards Celebration on June 18 in New York City. Read the full announcement here.